Ramiro Ponce is a Buenos Aires-born, Barcelona-based visual creative working between fashion and documentary imagery.

His practice is driven by an interest in the strange familiarity of everyday life. Drawing on absurd humor, pop culture and DIY aesthetics, he builds images that feel both carefully composed and effortlessly accidental.

Rather than searching for clear distinctions between reality and fiction, he is interested in the space where the two overlap. His work embraces irony, tension and playfulness, using fashion, casting and image-making to create visual narratives that feel at once familiar and slightly off.